The story
A first program, built with its agency
Snuzone wanted to give customers a reason to come back. Working with its official Shopify agency, Medito Digital, the team designed a Smile loyalty program from scratch for its Shopify store.
The challenge
No way to reward repeat customers
Before Smile, Snuzone had no loyalty program in place to reward customers for coming back. This was not a migration from another app.
Medito Digital and the Snuzone team built the program from the ground up around repeat purchases and a clear path through VIP tiers.
The solution
Points, tiers and a custom account experience
Customers earn points for creating an account, following and sharing on Facebook, and birthdays, plus bonus points on milestone orders, for example, their fifth order. Four spend-based VIP tiers, Bronze, Silver, Gold and Diamond, let members earn points faster as they move up.
Medito Digital integrated the program into Snuzone’s Shopify store through the Smile API, with a custom loyalty display in the customer account.
The program
Member Club
01
Bronze
Free
02
Silver
€500
03
Gold
€900
04
Diamond
€2,000
Diamond members earn 165 points per €1 instead of 100, and a tier once reached never expires.
How it works
- 100 points per €1 spent, then 120, 140 and 165 at Silver, Gold and Diamond
- 1,000 points for creating an account
- 5,000 bonus points on the fifth order
- 10,000 points per referred friend, and a €10 voucher for the friend
- A one-time tier-up bonus of 3,000, 5,000 or 7,000 points, with a €5, €10 or €15 voucher
The results
VIP progression stands out
The standout insight for the Snuzone team was VIP progression. Over the last 12 months, compared with the base tier, Silver members spent 279% more per year, Gold members 495% more, and Diamond members 1028% more. Diamond members also ordered 358% more often and had a 146% higher AOV than the base tier.
Across the last 12 months, members spent 184% more per year than non-members, ordered 136% more often, and had a 21% higher AOV. Customers who redeemed spent 251% more per year and ordered 189% more often than those who did not redeem.
In the last 30 days, Snuzone’s redemption rate was 69%, alongside an 86% reward usage rate and a 98% order earning rate.
The takeaway
A reason to return at every tier
The tier design gives members a reason to keep returning: higher spend moves them up, and higher tiers earn points faster.
For merchants and agencies, Snuzone shows how a Shopify loyalty program can be designed around repeat behavior, integrated into the account experience, and measured across members, redeemers and VIP tiers.
